As a university, the UDS wants to occupy a prominent position in the education system and our society. The resulting task becomes evident in its three essential core competences:

  1. the acquisition of new knowledge through research
  2. the dissemination of knowledge through education
  3. the safeguarding of academic experience through publishing.

Our one hundred percent digital foundation succeeds in overcoming traditional challenges in modern higher education. It is only possible through our game-changing University-as-a-Service approach:

  • the dissolution of the classic separation of departments by a permeable, integrative communication concept across all university instances
  • the mediation of relevant, interdisciplinary competences in the project-oriented teaching and research cooperation concept between university and industry
  • the detachment of educational quality from the performance of individual lecturers and the integration of a community-oriented collaborative basic principle

Transformative research at the UDS understands itself as a process whose questions aim towards societal problems and whose concrete goal and transformation paths are worked out in order to solve these problems. It thus represents a paradigm shift that goes beyond the underlying assumptions of previous science, which, for example, focuses on disciplinary excellence and publications in scientific journals, and which aims to approach research questions transdisciplinary in principle.

Through our focus on internationality, interculturality, and diversity, we will make a constant contribution to sustainable transformation and also want to contribute to the discussion on the opportunities of digitization, aspects of the open-source movement, future patterns of prosperity and a culture on eye level. This discussion should serve as a basis for young scientists in particular to demand new networks and structural changes and to meet the demands of the future.

The researchers of the university, therefore, expect transdisciplinary suggestions, current case studies, and application possibilities as well as mutual added value in terms of content from the teaching cooperation with their students.

Research-based learning is an integrative design process firmly anchored in the UDS. This means meeting students at eye level and involving them in the definition of problems and research questions as well as in the actual production of knowledge on an equal footing.

Artificial Intelligence & Data Analytics
Cyber Security
Digital Transformation in Economy and Society
Future & Innovation (Mobility)

The publications in this UDS series are conceived as "100-page" compact pieces of work. They take thematic focal points of the UDS, such as Digital Business, Digital Competence, Digital Transformation, Data Analytics & KI, Data Security, Digital Leadership, Digital Change Management, etc. Present current challenges, trends, and solutions.

Digitale Kompetenz - Herausforderung für Wissenschaft, Wirtschaft, Gesellschaft und Politik
Mike Friedrichsen, Wulf Wersig (Hrsg.)
Blockchain - Distributed Ledger Systeme und ihre Applikation in Ökonomie, Recht und Industrie (Soon more)
Mike Friedrichsen, Christopher Hahn, Adrian Wons
Die digitale Transformation in Unternehmen. Standortbestimmung und Handlungsoptionen. (Soon more)
Mike Friedrichsen
Zukunft der Medien (Soon more)
Paul Murschetz, Niko Alm, Mike Friedrichsen

The media world is undergoing a fundamental transformation in which companies and users are creating new digital business models. Process innovations and a solid understanding of market developments, potentials, and international comparative standards are crucial in this process of change. This book series aims to present new work in the field of the digital economy, focusing on the development and implementation of digital innovation processes and business models, including methodological research, case studies, and market analysis. The series includes advanced textbooks, monographs, and contribution volumes for an academic and professional audience, preferably from an international and interdisciplinary perspective. All manuscripts in the series are peer-reviewed.

Digital Transformation in Journalism and News Media - Media Management, Media Convergence and Globalization
Mike Friedrichsen, Yahya Kamalipour (Eds.)
Employee Engagement in Media Management - Creativeness and Organizational Development
Stavros Georgiades
Foreign Direct Investment Inflows Into the South East European Media Market - Towards a Hybrid Business Model
Zvezdan Vukanović
Handbook of Social Media Management - Value Chain and Business Models in Changing Media Markets
Mike Friedrichsen, Wolfgang Mühl-Benninghaus (Eds.)
Handbook of State Aid for Film - Finance, Industries and Regulation
Paul Clemens Murschetz, Roland Teichmann, Matthias Karmasin (Eds.)
Innovation Policies in the European News Media Industry - A Comparative Study
Hans Van Kranenburg (Ed.)
Managing Media Firms and Industries - What's So Special About Media Management?
Gregory Ferrell Lowe, Charles Brown (Eds.)
Media Convergence Handbook - Vol. 1 & 2
Artur Lugmayr, Cinzia Dal Zotto (Eds.)
Media Convergence Handbook - Vol. 1 Journalism, Broadcasting, and Social Media Aspects of Convergence
Artur Lugmayr, Cinzia Dal Zotto (Eds.)
Media Convergence Handbook - Vol. 2 Firms and User Perspectives
Artur Lugmayr, Cinzia Dal Zotto (Eds.)
Media Corporate Entrepreneurship - Theories and Cases
Min Hang
State Aid for Newspapers - Theories, Cases, Actions
Paul C. Murschetz (Ed.)
Value-Oriented Media Management - Decision Making Between Profit and Responsibility
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon (Eds.)

UDS is involved in various publications outside its ranks.

Competitiveness in Emerging Markets. Market Dynamics in the Age of Disruptive Technologies
Datis Khajeheian, Mike Friedrichsen, Wilfried Moedinger (Eds.)
Der moderne Odysseus - Beiträge zum Leitbild einer neuen Werte- und Leadership-Kultur
Bernward Frank, Mike Friedrichsen (Hrsg.)
Digital Value Migration in Media, ICT and Cultural Industries - From Business and Economic Models/Strategies to Networked Ecosystems p 12-30
Mike Friedrichsen, Zvezdan Vukanovic, Milivoje Pavlovic (Eds.)
Digitale Politikvermittlung - Chancen und Risiken interaktiver Medien
Mike Friedrichsen, Roland A. Kohn (Hrsg.)
Digitale Souveränität. Vertrauen in die Netzwerkgesellschaft - Kompetente Beiträge aus Theorie und Praxis
Mike Friedrichsen, Peter Bisa (Hrsg.)
Digitale Transformation und die Auswirkungen auf das Management von Medienunternehmen. In: Kaiser, Markus/Sutor, Stefan (Hrsg.): Transforming Media. Neue Geschäftsmodelle in der digitalen Welt. P. 77-104
Mike Friedrichsen
Global Communication Trends in the Digital Age. In: Kamalipour, Yahya R. (Editor): Global Communication Yearbook p. 277-301
Mike Friedrichsen
Conference Papers
Big Data for TV Media. A Scoping Review and Thematic Analysis of Challenges in Journalism and Management Research and Practice
Mike Friedrichsen, Paul Murschetz
Bitcoin und andere digitale Währungen - Naht das Ende des Bargelds?
Mike Friedrichsen
Change of Society by Globalization
Mike Friedrichsen
Change of Society by Globalization. The Intercultural and Sociocultural Impact of Global Media Industry on Individual. 1st International Conference on Media and Communication. Media and Communication in the Interactive Digital Age, 19th to 21st March, Department of Communication Studies and Languages
Mike Friedrichsen
Change of Society by Globalization. The intercultural and sociocultural impact of globalization on individual sectors
Mike Friedrichsen
Creativity and innovation in companies – Google as an example
Mike Friedrichsen
Creativity and innovation in companies – Google as an example
Mike Friedrichsen
Customer Focused Digital Transformation. How Big Data and Customer Analytics can improve Customer Relationship Management
Mike Friedrichsen
Datafying Broadcasting: Exploring the Role of Big Data for TV Broadcasting and Its Implications for Policy-Making in a Big Data-Driven TV Ecosystem
Paul Murschetz, Mike Friedrichsen, Dimitri Prandner
Distribution of International TV Series. The Changing Traditional Value Chain
Mike Friedrichsen
Management digitaler Medienunternehmen und neue Strategiepfade
Mike Friedrichsen
New global availability and distribution of media content and information
Mike Friedrichsen
The effects of digitalization on Mass Media
Mike Friedrichsen
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